king Nokia Mobile’s downfall

A small company which started its journey as a single Paper mill in the year 1865. In 1865, the mining engineer, Fredrik Idestam established a ground wood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland. In 1967 the company rose in becoming a corporation.The name “Nokia” is derived from the town Nokia and the Nokianvirta River. This region was a part of Russia.

In 1967, Nokia Corporation was formed through the merger of the three companies.The new company manufactured products including paper items, car and bicycle tires, rubber boots, communications cables, televisions and other consumer electronics, personal computers, generators, robotics, capacitors, Military technology and equipment.In the 1970s, Nokia produced the Nokia DX 200, a digital switch for telephone exchanges. The DX 200 became the workhorse of the network equipment division. Its architecture allowed it to be further developed into other switching products.In the 1960s, Nokia had started producing commercial and military mobile radio telephones. From 1964, Nokia had developed VHF radios in collaboration with Salora Oy. From 1966, Nokia and Salora had developed ARPs (Autoradiopuhelin or radio car phones). In 1971, this technology became the first commercially available mobile phone network in Finland and in 1978,Nokia developed the Sanomalaitejärjestelmä (messaging system), a digital, portable and encrypted text-based communications device for the Finnish Defence Forces. Later on the company expanded to varioys products like mobile network 1G, micro computer called Mikro, Mobile radio network especially for defense and several other devises.

21st century was actually considered as the rise of Nokia Mobile Network. It launched its series of mobiles like 3310 and Nokia 1100. These devices were simple, budget friendly and reliable as well.The sales of these devices sky rocketed all across the globes. Following these devices Nokia introduced more devices. These devices flourished for almost a decade and in 2011 Nokia introduced Devices with their own developed operating system called Symbian. These model were like Noka 6600, N73, N75, E71, N8 etc. Until 2006 Nokia emerged as he market leader with camera color cell phones.

Now where did it all go wrong ? 2007 a new product was introduced by Apple called iPhone with touch screen and an amazing App Store. The product was an immediate eye catcher and it revolutionized cell phone industry. Initially Nokia did not take any steps they stuck with there devices and operating system they did not immediately evolve into touch technology. even though the Symbian OS had an App Store but it was not much effective. Social media was growing within the cell phone industry making people more connected. Nokia products having a good hardware were not able to stand up to people for software requirements. Poeple new evolving games, productivity apps, social media on the Go.

In 2011 Nokia was adopted by Microsoft forming a new mobile development division called Microsoft Nokia together launching windows mobile using Lumia and asha series. The partnership did launch some very good phones with windows mobile installed in it. The designs were very fresh and good hardware by the time both iOS and Android had already evolved will billion apps with in there App Store. Microsoft did the same mistake as Nokia. They did invest money in hardware and their existing windows but they forgot to invest money in App Store where people can get any apps which are available in android and iOS. People were lacking this very fact and they were moving from the products. It was Easy for developers to develop apps for android and iOS that windows. The revenue generated from it turned out to be very less.

Thus Nokia which was one of the finest evolving brands lost its giant leap and went back to stone-age. Now in 2018 Nokia did again evolve using android as its operating system but its a long walk to go forward.

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Until my next review see you.