Spotify has declared that it will initiate a 8 minute and 46-second moment of silence to select playlists and podcasts in honor of George Floyd. The mentioned time of silence relates to the amount of time former Minneapolis police officer Derek Chauvin pinned Floyd down by the neck with his knee, resulting in Floyd’s death and sparking universal outcry and demonstrations in US cities and around the world.
This action is to support the moment against Police officers violence and racism, a moment mentioned as blackout Tuesday. The blackout moment is supported by lot of labels which includes Atlanta Records marketing chief Jamila Thomas and former Atlantic employee Brianna Agyemang that started with the hashtag #TheShowMustBePaused. The blackout lasting 8 minutes and 46 seconds across its network and cable channels starting 5PM ET on Monday.
Spotify informs it will stop all social media publication, replace headline podcast and playlist images and logos with a blacked out image, and more prominently promote black artists and podcasters.