Basecamp develops a new email service

 Hey a new email service from Basecamp. It’s a fresh and original idea on messaging that feels like the first interesting thing to happen to email since clever apps like Mailbox and Sparrow repurposed your Gmail account, and it’s available in an open beta starting today. With a $99-a-year price tag and some strong opinions about how email should work.

The main thing about o Hey is that, after 16 years of Gmail, Outlook , hotmail services , we now have a good idea of what email actually is. And in Hey’s point of view, email is basically about three things. It’s things you need to respond to, things you want to read, and receipts. Each gets their own home within the app, and basically nothing else is welcome.

The major point of basecamp bringing this service is emails should not be like junk and spam , it should be for specific purpose and people should feel good to use it in other words not too many email from too many people.When someone first sends a message to your email address, it arrives in a holding pen for first-time senders. At your ease out tie , you can browse through various categories like human beings, newsletters, and marketing messages all hoping for a spot in your inbox. From there you can decide where they belong — or that they don’t belong in your email at all. With a click of a thumbs-down button, the sender disappears forever.

In Hey email services, you don’t just decide what comes into your inbox — you decide where it should go. If you screen a first-time sender in, by default they’ll go to Hey’s inbox — which, for absolutely no good reason, Hey calls the Imbox.

Email from friends, family, and coworkers you’ll likely want to keep in the Imbox. All unread email appears on top, and previously read email sits underneath in reverse-chronological order. Gmail asks you to archive old emails and search them if you need to; Hey keeps everything in full view, giving the whole concept of Inbox Zero a fat middle finger.

The emails that actually require a response you can use the below mentioned buttons. Below every email is one button that says “reply now,” and a second labeled “reply later.” Click the latter one and the message gets added to an attractive pile at the bottom of your Imbox. When you’re ready to reply, click the reply-later stack to see your emails that need responses in a clever side-by-side view called “focus and reply,” with the original in one pane and your response in another. The setup allows you to plow through a big stack of emails quickly, and it’s a significant improvement on the hopscotching around that Gmail and Outlook require.

Hey also makes space for it’s emails. Maybe it’s a movie ticket, or a boarding pass, or a receipt. You can mark the message to be “set aside” and it will show up in a dedicated viewer when you need it.

Hey also provides a file viewer to see every attachment in your inbox, Click “All Files” and you’ll see the attachments people have sent you in reverse chronological order, which is not something new but could be a new for Gmail users.

Another good feature in Hey is a feature called Clippings. If you see something in an email that you like, you can highlight it, and and it will be added to a collection of other highlights that you can view at any time.

Hey has additional features like It blocks all tracking pixels, disabling read receipts and other surveillance. It will insist that you use two-factor authentication, for example — and via QR code, too. It will let you try it out before charging you, but only for 14 days. Its apps will not notify you of any new email at all unless you tell them.

Hey is much more expensive than a Gmail or account. For a new service like Hey the price tags should have been a little budget friendly in the beginning.

Basecamp is a small organization with 56 employees and two years in the platform.Over the next few weeks, Hey will start let people in off the waiting list to begin using it.

Hey is giving email users a little fresh new idea to consider.

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Sandeep Madhavan
London, UK