” Steve Jobs ” written by Walter Isaacson

I did read this book in the year 2017 during that time, I did not get an opportunity to put across a review. So here I am to write a short review. I am proud to say that I did work at Apple an institution found by Steve Jobs and being myself an admirer of Mr.Jobs, I have personally followed his articles, documentaries, speech, presentation skills, and his early keynote videos.

It begins with a small incident where Steve Jobs did bless Walter Isaacson as his authorized biographer in 2009, he took Mr. Isaacson to see the Mountain View, Calif., house in which he had lived as a boy. He pointed out its “clean design” and “awesome little features.” He praised the developer, Joseph Eichler, who built more than 11,000 homes in California subdivisions, for making an affordable product on a mass-market scale. And he showed Mr. Isaacson the stockade fence built 50 years earlier by his father, Paul Jobs.

Mr. Isaacson is a well known biographer of Albert Einstein and Benjamin Franklin and he does very well know how to beautifully bring out these genius life experiences on to a his book. He did mention that his experience was painfull and a delicate challenge as Mr.Jobs was ill. Steve Jobs biography released on 24 October, 2011. 

WALTER ISAACSON

“He loved doing things right,” Mr. Jobs said. “He even cared about the look of the parts you couldn’t see.”

Mr. Jobs, the brilliant and even-changing creator whose inventions so utterly transformed the allure of Information technology, turned those childhood lessons into an all-purpose theory of intelligent design. He gave Mr. Isaacson a chance to play by the same rules. His story calls for a book that is clear, elegant and concise enough to qualify as an iBio. Mr. Isaacson’s “Steve Jobs” does its solid best to hit that target.

Mr. Jobs promised his only editorial responsibility will be with the book’s cover. There were several awkward questions to be asked. At the end of the volume, Mr. Jobs answers the question “What drove me?” by discussing himself in the past tense.

Mr. Isaacson does write “Steve Jobs” as the biography of record, which means that it is a strange book to read so soon after its subject’s death. He is absolutely sure this book would be a part of history. Some of it is an essential Silicon Valley chronicle, compiling stories well known to tech pundits but interesting to a broad audience. Some of it is already quaint. Mr. Jobs’s first job was at Atari, and it involved the game Pong.

And some incidents are definitely intended for future generations. “Indeed,” Mr. Isaacson writes, “its success came not just from the beauty of the hardware but from the applications, known as apps, that allowed you to indulge in all sorts of delightful activities.” One that he mentions, which will be as attractive as Pong some day, is the launch angry birds to destroy fortresses. His core belief was like ” people who are serious about software should make their own hardware “

It begins with a portrait of the young Mr. Jobs, rebellious toward the parents who raised him and scornful of the ones who gave him up for adoption. “They were my sperm and egg bank,” he says.

Although Mr. Isaacson has no logical reasoning about his subject’s volatile personality (the word “obnoxious” figures in the book frequently), he raises the question of whether feelings of abandonment in childhood made him fanatically controlling and manipulative as an adult. Fortunately, that glib question stays unanswered. We can only assume and understand.

Mr. Jobs, who founded Apple with Stephen Wozniak and Ronald Wayne in 1976, began his career as a seemingly contradictory blend of dropout truth seeker and tech-savvy daredevil.

“His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,” . Issacson says Mr. Jobs valued simplicity, utility and beauty in ways that would shape his creative imagination. And the book maintains that those goals would not have been achievable in the great parade of Apple creations without that mean streak.

Mr. Isaacson takes his readers back to the time when laptops, desktops and windows were metaphors, not everyday realities. His book expains how each of the Apple innovations that we now take for granted first occurred to Mr. Jobs or his creative team. “Steve Jobs” means to be the authoritative book about those achievements, and it also follows Mr. Jobs into the wilderness (and to NeXT and Pixar) after his first stint at Apple, which ended in 1985.

With an avid interest in corporate fascination, it skewers Mr. Jobs’s rivals, like John Sculley, who was recruited in 1983 to be Apple’s chief executive and fell for Mr. Jobs’s deceptive show of friendship. “They professed their fondness so effusively and often that they sounded like high school sweethearts at a Hallmark card display,” Mr. Isaacson writes.

The book also mentions Mr. Jobs’s long and combative rivalry with Bill Gates. The section devoted to Mr. Jobs’s illness, which suggests that his cancer might have been more treatable had he not resisted early surgery, describes the relative tenderness of their last meeting.

Offering a combination of tech criticism and promotional hype, Mr. Isaacson describes the arrival of each new product right down to Mr. Jobs’s theatrical introductions and the advertising campaigns. Here is an encyclopedic survey of all that Mr. Jobs accomplished, replete with the passion and excitement that it deserves.

Mr. Jobs’s virtual reinvention of the music business with iTunes and the iPod, for instance, is made to seem all the more miraculous , Mr. Isaacson’s long view basically puts Mr. Jobs up there with Franklin and Einstein, even if a tiny MP3 player is not quite the theory of relativity. The book emphasizes how deceptively effortless Mr. Jobs’s ideas now seem because of their extreme intuitiveness and foresight. When Mr. Jobs, who personally persuaded musician after musician to accept the iTunes model, approached Wynton Marsalis, Mr. Marsalis was rightly more impressed with Mr. Jobs than with the device he was being shown.

The love of music plays a big role in “Steve Jobs,” like his extreme obsession with Bob Dylan. His subsequent idea that a molded plastic covering might work well on a computer does not. Years from now, the research trip to a jelly bean factory to study potential colors for the iMac case will not seem as silly as it might now.

Skeptic after skeptic made the mistake of underrating Steve Jobs, and Mr. Isaacson records the howlers who misjudged an unrivaled career. “Sorry Steve, Here’s Why Apple Stores Won’t Work,” Business Week wrote in a 2001 headline. “The iPod will likely become a niche product,” a Harvard Business School professor said. “High tech could not be designed and sold as a consumer product,” Mr. Sculley said in 1987.

Mr. Jobs does win each time and he has that smile all over his face when he makes these so-called skeptics prove wrong. Walter Isaacson’s “Steve Jobs” makes me miss this great person. A genius who revolutionized computers and mobile phones through Apple and a true inspiration to mankind.

Catch Me Here

Sandeep Madhavan
London, UK