Instagram to roll out Reels feature in India

Facebook is trying to bring a new update as Instagram’s Reels feature in India. Reels Feature is a video editing tool designed to let people create TikTok-style 15 second videos that can be shared on their Instagram Stories, sent via DM, or posted to a section of the Explore tab called Top Reels.

As the Indian government banned TikTok along with 58 other China-based apps, Instagram users in India have already started receiving Instagram’s new feature in an update, and a Facebook spokesperson confirmed that the company plans to release the feature more widely.

Reels is a fun, creative way for people to both express themselves and be entertained. We’re excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now. Reels has had a relatively slow rollout worldwide after first launching as a test in Brazil last year on both iOS and Android. the feature had expanded to France and Germany.

Facebook grabbing this opportunity of Tik-tok’s downfall and indicating that it may play host to part of the company’s attempts to compete with its Chinese rival.

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Sandeep Madhavan
London, UK